The Entrance to the Live Attraction, the Carnival of Screams at Alton Towers was created to be truly horrifying, to generate anticipation and atmosphere, reflecting the attraction beyond. With Halloween becoming an ever-more popular event, we were tasked to design a feature entrance façade for Alton Towers, to bring a sense of scale and anticipation to the Live Attraction beyond. We created a huge, menacing Clown entrance, influenced by popular current Horror culture. With intricate attention to detail, we aged the paint finish to give it a more ghoulish appearance and illuminated the signage with traditional Circus lighting filaments. The finished installation added a powerful focal point to the event, successfully representing the terrifying live attraction inside; creating an excellent atmosphere, which translated to engagement on Social Media by the attending guests.