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Case Study Image
Case Study Image
Case Study Image
Case Study Image
Case Study Image Case Study Image Case Study Image Case Study Image Case Study Image

Accelerator, Drayton Manor

Re-theming and refurbishing a tired attraction, we created a bespoke new story-line that complimented the existing fabric of the building, its layout and structure. Theming refreshment and refurbishment is one of our teams key skills. Our client required a cost-effective solution to renovate a tired attraction. The look of the main building provided an excellent interpretation of a large urban car workshop. The working Accelerator title influenced street art graffiti graphics to the exterior, while the inside holding areas were furnished with all things diagnostic and mechanical, featuring a giant robotic workshop complete with racing car bodies and engineering terminals. The coaster ride cars were re-themed to compliment the new theme, as well as all of the outbuildings and track accessories. The public's response to our 'makeover' was key in the final scoring of our achievements. The reaction was very positive, the client was delighted that a household brand name attraction had successfully been replaced with an independent identity that immediately became very popular. "I just wanted to thank you and the team for the excellent project outcome for Accelerator. It has once again been a pleasure to work with you and the team over the last few months from inception to final dressing out and effects for the ride. What you and the team have achieved with a restricted budget is superb, and as a concept it has cleverly transformed an existing asset to an excellent standard of quality and re-theming. I am delighted with the outcome and I am sure that the DMP guests will be too. Once again many thanks for your excellent service and collaboration." - Steve Lomas, Head of Park Operations