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Juicy Couture – intu Trafford Centre, Manchester

New marketing initiative by into Group at Trafford Centre to offer large scale 3-D advertising elements for promotional opportunities.

Designed in-house by Blachere Themed Environment Division (BITE UK); the packaging used for new Elizabeth Arden fragrance; I Love Juicy Couture was produced as a 6m high x 3m wide replica of the actual fragrance box.

Very tight project turnaround to meet launch date – from enquiry to installation within 5 weeks.

“This is a bespoke hanging special which is quite new for the centre and has great impact…” – Rebecca Oppenheimer – Sponsorship and Partnerships; intu