Serving around 13 million customers, the White Rose Shopping Centre is over 750,000 sq ft in total. With a brief to deliver a warm family Yorkshire welcome, we delivered a bright, warm and fun Parcel themed scheme. The giant 2m x 2m LED colour changing parcels filled the atrium, with a bespoke Parcel Grotto proving a great success. The additional Disney scene was a very popular attraction and photo-opportunity with lots of social media hits, creating a magical family shopping experience.
