Cities

Norwich BID’s Stunning Tunnel of Light

Norwich BID sought to create a stunning attraction that would elevate Norwich as a premier destination during the festive season. Their goal was simple yet ambitious: create a captivating and interactive experience that would draw both local and national attention, ultimately boosting the city’s economy and tourism.

Blachere Illumination UK was selected to design and install an unforgettable Christmas lighting display, which included a centrepiece Tunnel of Light that became one of the UK’s most talked-about seasonal attractions!

A Mesmerising Visual Experience

45M
Tunnel of Light

A stunning 45-metre long, 6-metre wide, and 4-metre high structure that became the longest light tunnel in Europe.

1 MILLION
Views

A BBC feature about the installation garnered over one million views, while coverage from prominent newspapers and social media helped amplify the reach of the event.

200,000
Additional Visitors

The results were clear: in November 2016, Norwich saw over 200,000 additional visitors compared to the same month in 2015.

Viral Popularity

The project demonstrated the immense power of interactive art and public installations in creating memorable experiences that drive footfall and tourism. Our collaboration with Norwich BID reinforced the importance of creativity, innovation, and attention to detail in keeping an audience engaged year after year.

It has been hugely successful. I think the aspiration was for something that was interactive and awe-inspiring, and that’s what it delivered.

Stefan Gurney, Executive Director at Norwich BID
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Why don’t we talk about your
illumination project?

Blachere Illumination UK’s work on the Tunnel of Light demonstrates the company’s commitment to delivering innovative, awe-inspiring lighting displays that create lasting memories and boost local economies. Through collaboration with Norwich BID, this project became an essential part of the city’s annual Christmas festivities and continues to inspire similar projects nationwide.

If you’re looking to transform your city with creative lighting solutions, Blachere Illumination UK is here to help. Contact us today to find out how we can bring your vision to life.