Preston’s Canopy of Colour
This summer, Preston city centre has been transformed into a vibrant destination with the launch of Preston’s Canopy of Colour, a spectacular 650-metre immersive summer décor installation designed to inspire footfall, create atmosphere and enhance the visitor experience.
Created in collaboration with Preston BID, the installation brings together colourful floral elements and atmospheric lighting to deliver a memorable visual experience across the high street.
Designed to encourage visitors to spend more time within the city centre, the canopy creates an atmospheric environment that captures attention both day and night. Stretching across key pedestrian areas, the installation adds colour and energy to the streets while creating shareable moments for visitors and businesses alike.
Creating a Vibrant Summer Destination
Following the success of previous projects delivered in collaboration with Preston City Council and Preston BID for the Jubilee celebrations, the team were eager to work together once again to create another unique and engaging city centre installation.
The project was designed to revitalise the high street with large-scale decorative elements that brighten and enhance the overall city centre environment.
By combining eco-friendly Blachere BioPrint floral summer décor with high-luminosity LEDMOSPHERE lighting, the scheme transforms Fishergate into a vibrant destination. The result is a welcoming, uplifting atmosphere that encourages exploration, social interaction and greater visitor engagement throughout the city centre.
The installation not only enhances the visual appeal of the city centre, but also supports wider objectives to attract visitors, support local businesses, improve safety and strengthen Preston’s reputation as a vibrant destination during the summer months and beyond.
Supporting Footfall and Visitor Engagement
Immersive public realm installations continue to play a key role in transforming town and city centres by creating experiences that attract attention and encourage repeat visits.
Preston’s summer décor installation delivers a memorable seasonal experience that helped increase dwell time, boost social media engagement and create a stronger connection between visitors and the city centre environment.
DAY VS NIGHT
Switch from day to night using the toggle button. Combining striking daytime aesthetic with unmatched high-luminosity festoon lighting for powerful night time impact.
THAT CONTINENTAL FEEL
