1st June 2018 | Investment

Light it and they will come.

Examples of how lighting gives a return on the investment.

Blackpool Illuminations spend approx. £2.2m per year, that’s a lot of money. They attract 3 million visitors during the 2 months of the Illuminations and they spend over £200m. That’s a lot of Kiss Me Quick hats and Candyfloss.

We have been involved in some great projects over the years. Here are just a few. Royal Exchange Square, Glasgow: We created a ceiling of light in the Square. This was very popular even the Police liked it. We received an email from them asking it could be left up all year round as it had reduced crime in the area.

Cinderella Castle, Walt Disney World, Florida: Having already provided the lighting for the Castle in Disneyland Paris, WDW Florida had a dream. And that was that their Castle would be better. Months of preparation and collaboration with the Disney Imagineers enabled that dream to come true. We even made the lights disappear during the day. How did we do that? Well, pixie dust of course.

Light it and they will come.

Now, you may not have that kind of budget discussed here but the principle is the same.  You can create an atmosphere, a show or an event with light. We can help you do that. Visit us on stand F244 to find out more.